Five “Rs to Remember” about Online Marketing for Small Business

Many small business owners and senior decision-makers worry that online marketing takes too much time and money — without a tangible return on investment. Do you think the founders of Amazon, eBay, Etsy and many other internet success stories felt that way during their early formative years? These days, if businesses aren’t getting and retaining…

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5 Ways to Increase Your Newspaper Ad Response Rate

Advertising is an essential part of growing a business, but how often do you feel like it’s just a crap-shoot on how well it actually works for you? You spend hundreds, or even thousands of dollars on ads, just to be left at the end wondering “what did I actually get out of that?” You…

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Newspaper Ad Pricing – How It Works

One of the most frequent questions our consultants receive is “how does newspaper ad pricing work?” Stick with me through the end of this post and I’ll make sure you have a clear understanding. Pricing Explained: If you’re new to print advertising, or have used it before but never dug into the pricing structure, then it…

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Print’s Not Dead

Is print dying? Well, here’s my stance. 30 years ago when I started at the News Tribune, I could get three channels on my TV. I could get about 12 radio stations on a clear day on my radio and there was one newspaper. Today, I get 160 channels and I DVR everything I watch.…

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What does the newspaper mean to us?

I’ve been in the newspaper business over 30 years. I’m passionate and proud of our products. Many people have asked, “Jane, why newspaper?” As a child, the newspaper was delivered daily to our home. My mother would read it to us children after lunch. This was back in the days of only three TV channels…

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